About

Anouk Funkyfashion is a heartfelt mother-and-daughter venture rooted in love, creativity, and a shared passion for fashion.

With a background in both business and fashion, our mother brings a wealth of experience to the brand. She holds a BAcc degree from Stellenbosch University and a fashion diploma from the Cape Town Academy of Clothing and Technology. She previously owned her own boutique, Nobody’s Business, where her love for style and quality first came to life.

Anouk, the daughter and namesake of the brand, holds a BEng Industrial Engineering degree from Stellenbosch University. Her name means “this child is granted to you by God, Grace”, and it is this spirit of gratitude and purpose that fuels our journey. For her 20th birthday, she was gifted this very brand by her mother — a symbolic passing of passion and purpose from one generation to the next.

Anouk Funkyfashion officially launched on 10 June 2022 with a winter pop-up event attended by 80 incredible mothers and daughters. It was a celebration of timeless style, feminine energy, and the power of family.

We design with all women in mind — aiming to create clothing that makes every woman feel worthy, confident, and a little bit funky in her everyday life.

As we grow, we look forward to what the next chapter holds. Anouk plans to fully pursue and expand the brand, bringing even more bold and beautiful pieces to life.

Thank you for being a part of our story.

Watch this space — the best is yet to come.